Industry
UserTesting for pharmaceutical and biotech
Innovate digital experiences and drive results by getting a deep understanding of and empathizing more with patients, providers, and consumers
Empowering pharmaceutical organizations to succeed
The digital age ushered in a new era for pharmaceutical and biotechnology organizations. Heightened public scrutiny, digital advancements, increased competition, and a shift toward patient-centered care models all contribute to an evolving landscape.
By leveraging customer feedback from patients, providers, and consumers, teams can place consumers at the center of the development of campaigns, digital experiences, and services. Organizations can adapt to quickly changing attitudes and behaviors, and reduce risk when launching new experiences—driving rapid innovation and competing with greater confidence.
Adapt and differentiate with UserTesting
How pharmaceutical organizations leverage UserTesting
- Understand first-hand how customers view your organization to adjust messaging and campaigns
- Test ads, commercials, and more before launch to ensure the message resonates
- Capture competitive intelligence to inform a differentiated digital strategy and vision
- Adapt rapidly to meet changing consumer needs with fast feedback
- Capture feedback from niche audiences with UserTesting’s audience solutions
Innovate and grow by putting consumers at the center of decision-making
Check out test templates created by experts
Get started quickly with UserTesting test templates to validate concepts, discover needs, and hear your customers’ thoughts on your experience.
Explore templateHealthcare and wellness experiences templates
Get candid feedback or validation to help evaluate a new concept or idea.
Explore templateUnderstand the patient journey
Improve the design and development of your health and wellness experiences while safely managing sensitive data
Explore templateNeeds and frustrations discovery
Identify opportunities to improve customer experiences or activities
