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UserTesting for startups

Capture rich, video-based feedback to make decisions with confidence, ensure product-market fit, and accelerate innovation and growth.

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Empowering startups to succeed

As a startup, your team has to be nimble and adaptive. With remote usability testing and customer feedback, teams can stay agile and move quickly—all while staying ahead of customer expectations, ensuring product-market-fit, achieving faster speed-to-market, and providing outstanding customer experiences that differentiate your products from competitors.

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How startups innovate and grow with UserTesting

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Customer story

Krikey

How Krikey surpassed their KPIs, reaching over 1 million downloads of their AR app ahead of deadlines with the help of customer insight.

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Customer story

TULA Skincare

See how TULA Skincare launched a shade finder experience that increased conversion by 300%

Take your startup to the next level

Increase speed-to-market

  • Quickly find your ideal target audience from the UserTesting Contributor Network—a global and diverse group of individuals who have qualified and opted-in to use the UserTesting platform to provide their perspectives on products and experiences
  • Define your target audience with demographic filters and customized screening questions
  • Simplify participant recruitment with automated test distribution, notifications, and incentive payments
  • Become part of over a million Customer Experience Narratives (CxNs) generated by our customers on the platform each year
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Prioritize and decide with confidence

  • Intuitive, video-first digital experience platform that provides a vivid, first-person perspective for any customer experience
  • Test concepts, ideas, and messaging early—before investing resources
  • Ensure product-market fit by testing mobile apps before release
  • Ensure messaging resonates by gathering fast feedback on content and emails 
  • Design, build, and iterate with confidence by incorporating customer feedback throughout the development process
  • See experiences through the eyes of your customers
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Accelerate innovation and growth

  • Develop customer-driven solutions that get results
  • Gain deeper understanding of customer attitudes and behaviors through remote, live interviews
  • Differentiate from your digital strategy through competitive insight
  • Quickly iterate on experiences with rapid, frequent testing
  • Test your competitors to understand people's likes or dislikes, and improve products with that insight
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Hear from your customers today, no experience required

Get started quickly with UserTesting templates to validate concepts, discover needs, and hear your customers' thoughts on your products.

Competitor Study

Template

Templates: Competitor evaluation

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Template

Website conversions

Gather insights about what motivates your customers to take action on a website.

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Template

Templates: Mobile app evaluation

Assess critical app characteristics such as appearance, ease of use, and trust

Additional resources

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Blog

Get tips and best practices to make a strong case for getting a budget for human insight.

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Guide

The complete guide to user testing websites, apps, and prototypes

Uncover actionable insights your teams can use to make faster, better decisions.