UNDERSTAND NEEDS

Needs and frustrations discovery

Identify opportunities to improve customer experiences or activities

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What you'll learn

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Validation of your ideas to ensure you build what your customers need

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Exploration of customers’ experiences and frustrations with an experience or activity

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How any audience performs a specific activity and whether they find it likable or not

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Opportunities for delight to inform ads, messaging, and brand campaigns

Competitive analysis with UserTesting

To stay ahead of the pack, brands often analyze the competition’s strengths and weaknesses to devise winning strategies. This guidebook provides ideas for how UserTesting can help you better understand your competitive differentiators as well as identify areas of opportunity.

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UserTesting competitive insights

What to test next

After completing a website evaluation test, consider taking a look at the templates for website comparison to do competitive or historic research, website conversions to analyze how to best persuade customers, and website navigation to assess its ease of use.

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Competitive comparison

Competitive comparison

Learn how customers feel about competitors and where you need an edge

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Customer journey

Customer journey templates and resources

Understand how customers engage with your brand or products across multiple touchpoints

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Card sorting

Card sorting templates and resources

Better understand this qualitative research method and the benefits of contributors grouping content and labeling categories

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Additional resources

Now that you know how to use this template to fit your needs, dive into the resources below to learn how teams across your organization can rely on human insight to create successful, customer-centric products and experiences.

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For Marketing teams

Drive growth, optimize digital experiences, and more effectively manage brand reputation with critical insights from real customers. Get on-demand feedback on all your marketing campaigns and assets.

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For Product and Design teams

Collect feedback on any experience, analyze results, and share findings while saving time and reducing the cost of rework.

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For UX research teams

Conduct generative, formative, and evaluative research, or get quick insights from real users. Drive alignment across teams with human insight, backed by a proven framework for continuous testing and a shared understanding of customer needs.

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Forrester

Forrester: UserTesting delivers a 665% ROI over three years

A recent Total Economic Impact™ (TEI) Study, conducted by Forrester on behalf of UserTesting, illustrates how organizations using the UserTesting Human Insight Platform can realize $2.03M in value and 665% in ROI over a three-year period.

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