Industry
UserTesting for media and entertainment
Create binge-worthy experiences with insights from customers
Empowering media and entertainment organizations to succeed
In today's fiercely competitive landscape, media and entertainment organizations face mounting challenges to deliver new value to customers. The emergence of subscription fatigue and inflation contribute to customer churn as consumers increasingly feel they’re paying more for less. Media and entertainment organizations are shifting their focus to customer retention and enhancing the overall customer experience.
UserTesting helps organizations capture insights to optimize their customer experience by understanding pain points, accelerating innovation, and staying ahead of the competition. Make every decision with feedback and insights from customers. By leveraging feedback and insights, get a better understanding the customer journey and stay one step ahead in the race for subscribers.
Innovate and grow by putting subscribers and customers at the center of decision-making
Adapt and differentiate with UserTesting
How media and entertainment organizations leverage UserTesting
Capture competitive intelligence to stay ahead
Use real human insight to understand the why behind your customers’ decisions
Watch real people engage with your products and experiences to get a vivid understanding of what it’s like to be your customer
Unleash the power of fast, qualitative feedback to meet changing consumer needs
Reduce business risk by validating concepts and designs with customers before you invest
Hear from your subscribers and audiences, no experience required
Get started quickly with UserTesting test templates to validate concepts, discover needs, and hear your customers’ thoughts on your experiences and services.
Learn moreCompetitive comparison
Learn how customers feel about competitors and where you need an edge
Learn moreConcept validation and testing
Get candid feedback or validation to help evaluate a new concept or idea
Learn moreCustomer journey templates and resources
Understand how customers engage with your brand or products across multiple touchpoints
