Glossary

Qualitative data is non-numerical data describing qualities and characteristics that can be collected or recorded.

Qualitative research is a behavioral research method that relies on non-numerical data derived from observations and recordings that approximate and characterize phenomena. It’s collecting, analyzing, and interpreting non-numerical data, such as language. It sometimes seeks to understand how an individual subjectively perceives and gives meaning to their social reality.

Quantitative data is numerical data that can be counted or measured. It's any data that can be quantified and has a numerical value. This data is calculable and can always be verified.

Any kind of investigation, experiment or study where the results can be presented with numerical values.

A way to get fast user feedback on your product without any scientific rigour whatsoever.