Jennifer Henderson

Ethnography is a qualitative study of social interactions, behaviors, and perceptions within groups, teams...

Every product designer or developer needs A/B testing in their toolkit, including those who...

Contextual inquiry in the user experience Contextual inquiry is a valuable tool in your...

Exceptional product design allows your organization to create exceptional user experiences that solve real...

Pre-launch tests enable you to evaluate whether your website can withstand real-world usage scenarios...

Retaining customers hasn’t been as hard for banks as in other industries, traditionally speaking...

Organizations are getting intentional about ensuring that decisions are customer-centered. Some are even installing...

Creating a great customer experience (CX) and fostering a customer-centric culture requires one important...

Know your audience. If it sounds deceptively simple, that’s because it is. In grade...