New ebook: Design thinking for product teams

Download your free version of our ebook, Design thinking for product teams.

We’ve entered the Experience Economy—where everything customers interact with compounds to form a lasting impression of a brand, good or bad. And as technology and society continue to become more digital—and integrated into our daily lives—it’s more important than ever that product teams leverage human insight to better understand and empathize with their audience, so they can build more customer-centric experiences.

This process of building customer-centric experiences, however, is easier said than done. That’s why product teams must increase their exposure hours with customers—time spent seeing, hearing, and talking with them. After all, that’s the only way to take the best possible steps toward becoming a business focused on the customer’s experience (CX).

Leverage a framework like design thinking to build better products and boost CX

As CX transitions from being a competitive advantage to a business necessity, it’s important for companies to adopt strategies that align their organization around their customers’ needs.

One concept proven to be a viable methodology for this approach is “design thinking.” The concept of design thinking has been around for decades, but David Kelly, Founder of IDEO, defines design thinking as:

…a human-centered approach to innovation that draws from the designer’s toolkit to integrate the needs of people, the possibilities of technology, and the requirements for business success.

In this ebook you’ll learn:

• How human insights and design thinking can be applied at any stage of your product development cycle
• How the design thinking framework can be customized as a process that fits within your organization
• How you can leverage empathy to build products and experiences your customers will love