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  • 7 Gestalt principles of visual perception: cognitive psychology for UX

    The human brain is wired to see structure, logic, and patterns. It helps us make sense of the world. In the 1920s a group of German psychologists developed theories around how people...

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  • Qualitative research examples

    Qualitative research is a powerful tool that helps you unlock insights into the user experience—quintessential to building effective products and services. It provides a deeper understanding of complex behaviors, needs, and motivations...

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  • 31 prototype testing questions every designer should ask

    You already know that fast human insight is key to building a great customer experience. Whether you’re creating a website, mobile app, landing page, or other product, testing can happen at any...

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All articles

Best prototyping tools to help UI/UX designers build better products

For some, failure isn’t an option. But for designers, it’s just part of the...

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13 Powerful customer retention strategies

Effective customer retention strategies can make or break the success of enterprises. While acquiring...

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10 signs of a bad user experience (UX)

At one point or another, everyone has been the victim of a bad user...

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What is user validation testing?

Getting people to visit your organization's website is one thing. Another is ensuring they...

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How UserTesting is used at different stages of startup growth

No matter the size of your organization, the ability to quickly gather human insight...

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Product roadmaps: The ultimate guide

As products grow more complex with additional features, platforms, and customer segments, it's important...

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8 ways UserTesting can help UX design teams

Good UX design teams continually seek tools and approaches to better understand their customers...

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5 customer stories that blew our minds in 2023

In an era of uncertainties, today's most successful brands center on customer truth. They...

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A guide to digital customer experience strategy

An effective digital customer experience strategy is essential for organizational success in the modern...

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