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Featured articles

  • 7 Gestalt principles of visual perception: cognitive psychology for UX

    The human brain is wired to see structure, logic, and patterns. It helps us make sense of the world. In the 1920s a group of German psychologists developed theories around how people...

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  • Qualitative research examples

    Qualitative research is a powerful tool that helps you unlock insights into the user experience—quintessential to building effective products and services. It provides a deeper understanding of complex behaviors, needs, and motivations...

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  • 31 prototype testing questions every designer should ask

    You already know that fast human insight is key to building a great customer experience. Whether you’re creating a website, mobile app, landing page, or other product, testing can happen at any...

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All articles

30 product discovery questions to ask about your next project

Product discovery is an essential phase of product development. During product discovery, cross-functional teams...

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6 stages of the product design process: From ideation to launch

Organizations need to innovate to stay relevant and beat the competition. This can be...

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A comprehensive overview of customer experience design

In today's competitive market landscape, customer experience (CX) can be a key differentiator between...

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End-user experience monitoring

When it comes to digital experiences, users are raising their expectations. Digital product teams...

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What are UX analytics and why do they matter?

When building a digital product or experience, user experience (UX) analytics are some of...

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The ROI of consumer insights when building digital finance products

Laura Rae is the founder of OpenBox, a digital transformation consultancy that specialises in...

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Top 10 UX optimization tips

With the digital landscape continually evolving, organizations recognize the need to prioritize the users'...

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Why your organization needs a customer-centric approach

It's a competitive world out there. Markets evolve at lightning speed, and customer preferences...

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A comprehensive overview of customer loyalty programs

Remember the punch cards at the local frozen yogurt stand? Ten visits and ten...

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