Social commerce

Social media platforms are emerging sales channels that drive not only product discovery but also transactions, enabling shoppers to purchase at the moment of inspiration. Social commerce is the ability to make a product purchase from a third party, within a native social media experience.

It enables consumers who are browsing platforms like Instagram or Twitter to make purchases within the app itself—without being redirected to a business’ site to complete the checkout process. After purchasing, users can seamlessly go back to their feeds.

Social media usage isn’t slowing down and it’s predicted that in 2022, US social commerce revenue will reach $45.74 billion and by 2025, $1.2 trillion. Meta is currently the top-performing social commerce platform, with over 56 million buyers, and many other platforms are following suit with their own features.

A lot remains to be explored, from expanding global reach, targeting various age demographics and first-time social commerce users, to enhancing trust in this form of shopping. This social commerce template can empower your organization to obtain fast, opt-in feedback from shoppers on popular social media platforms like TikTok, Facebook, Instagram, Pinterest, and WhatsApp, so they can create more engaging and impactful buying experiences.

Whether your goal is uncovering gaps in the experience to improve conversion rates or testing competitive flows, this template is helpful to better understand evolving shopper expectations, expand to various social channels, or optimize your current experience across social media posts, stories, and video content.