About the author

Michael Mace

Michael Mace is the VP of Market Strategy at UserTesting and a veteran of over 25 years in the tech industry. He's held marketing and strategy roles at Apple and Palm, co-founded two startups, and has consulted for many tech industry companies.

All works by Michael Mace

Electric pickup showdown: Tesla Cybertruck vs. Ford F150 Lightning

As the electric vehicle (EV) market grows, car companies are jockeying to get customer...

Remote work soars while remote schooling struggles: UserTesting’s COVID-19 Impact Study, July 2020, Part 3

The future of work is probably part-time at home, part-time in an office. About...

Home delivery rules today, but won’t necessarily rule tomorrow: UserTesting’s COVID-19 Impact Study, July 2020, Part 2

The pandemic has driven widespread use of home delivery services and curbside pickup. Most...

Business as unusual: UserTesting’s COVID-19 Impact Study, July 2020, Part 1

The business disruptions caused by the pandemic will probably continue until there’s a vaccine—no...

Public attitudes, behaviors, and reactions across the US to COVID-19: a UserTesting study

We’ve all recently been impacted by the virus, but to what extent varies from...

The rise of the Experience Economy: the 2019 CX Industry Report

The lines between the products and services people interact with—whether just a few times...

Introducing Product Insight: fast feedback that drives confident product decisions

Product managers play a critical role in the success of modern corporations. They balance...

5 top tips for marketers conducting customer experience research

Our recent webinar on how fast human insight is revolutionizing marketing resulted in some...

UserTesting Now Lets You Test Almost Any Experience, Anywhere

New suite of in-the-wild business services and better, faster mobile tests for everyone (now...

Human understanding. Human experiences.