Feature prioritization

Meeting (and exceeding) your customers’ needs means understanding what matters most to them. When making decisions, product managers, UX researchers, and CX stakeholders alike should place customer needs at the forefront—and prioritize features and projects based on their feedback. Without this step, your organization risks your competition steaming ahead or a decrease in customer retention.

The feature prioritization stage typically falls under the “planning” stage, following competitive assessment and product adoption. Consider this template when you’re on a tight deadline or creating a prototype, and need customer insight on which priority to tackle first or which new features to add to (or remove from) your product. With this template in your arsenal, you’ll be on the fast track to meeting timelines and taking the guesswork out of what your customers want and need.