Diverse and inclusive perspectives

Now more than ever, diversity and inclusion are critical aspects of conversations. A wider range of perspectives ultimately leads to better outcomes, and leaders need exposure to a broader spectrum of customers than they currently have access to. Luckily, the UserTesting Contributor Network can help you achieve this automatically to adapt to today’s market tensions and shifts.

As diversity and inclusion transform workplaces for the better, it’s important to incorporate those same principles into customer feedback and recruitment. While testing is an essential aspect of product development, efforts are negated if you’re not hearing from a diverse and representative audience. If you've found that the feedback you're getting doesn't align with the diverse identities in a given market, this set of recruitment-focused templates is ideal for addressing that need.

No two customers are exactly alike. By recruiting a diverse audience, you’ll have access to a wider range of perspectives—and get a deeper look into how your product’s experience varies based on one’s race, education status, financial background, and more.

The diverse and inclusive perspectives templates offer guidance if you need to ensure a representative sample of contributors, want to learn more about historically underrepresented groups, or are recruiting a new demographic for the first time. With these templates, designed to identify the needs of your diverse and unique customers, you can recruit based on race and ethnicity, education status, financial status, and more.

Leveraging the diverse and inclusive perspectives templates offers guidance for probing on sensitive topics —and ensures that your team creates a safe space for contributors to share their unique perspectives through screeners, tasks, and questions.

While there’ll always be room for improvement regarding diversity and inclusion, these templates will get you one, or a few, steps closer to your customers with optimized screeners and an inclusive target audience.