TEST IDEAS AND PROTOTYPES
Ad testing
Gather reactions to your ad experiences, whether your focus is your imagery, messaging, or competition, this template offers questions you didn’t think to ask and more
What you'll learn
Your target audience’s reactions to your ad, and whether they'll take the desired action
How customers perceive your competitors based on competitive images or visuals
Whether the tone and messages communicate what you intended and avoid misinterpretations
Whether your visuals drive an inherently negative or positive reaction from your customer and if your logo or brand assets are recognizable
Hear from our customers
Non-profit organization CaringBridge came to UserTesting for help with launching their first major ad campaign. Aiming to hit it on the mark with prospects the first time around, the personal health journal site leveraged unmoderated tests to evaluate reactions to their marketing video ads. Thanks to the help of UserTesting’s contributor network, the tests reaped both qualitative and quantitative results, from enhanced understanding of brand awareness to reduced turnaround time and higher ad impact metrics.
What to test next
After completing a website evaluation test, consider taking a look at the templates for website comparison to do competitive or historic research, website conversions to analyze how to best persuade customers, and website navigation to assess its ease of use.
Additional resources
Now that you know how to use this template to fit your needs, dive into the resources below to learn how teams across your organization can rely on human insight to create successful, customer-centric products and experiences.
Forrester: UserTesting delivers a 665% ROI over three years
A recent Total Economic Impact™ (TEI) Study, conducted by Forrester on behalf of UserTesting, illustrates how organizations using the UserTesting Human Insight Platform can realize $2.03M in value and 665% in ROI over a three-year period.
