60 Percent of the Top 100 Most Valuable Brands 2024 List Powered by UserTesting

SAN FRANCISCO, Calif. – May 23, 2024 – UserTesting, a SaaS leader in experience research and insights, today announced that 60 of the 100 companies included in Visual Capitalist’s The Top 100 Most Valuable Brands 2024 list rely on UserTesting to get the customer feedback required to create products and experiences that resonate deeply with users. The list ranks the top global 100 brands by value, based on the annual global ranking of the Global 500 2024 from Brand Finance, highlighting the most valuable and strongest global brands. In addition, eighty-two percent of the retailers in VisualCapitalist’s Top 100 list are UserTesting customers. 

VisualCapitalist segments the included brands by industry, showing that UserTesting powers human insight for 71 percent of the most valuable tech & services brands, 67 percent of the most valuable media brands, and 63 percent of the most valuable food and beverage brands. These companies recognize the value of UserTesting for understanding customer perspectives about their products and experiences before introducing them to the market. More than 3,000 companies, ranging from innovative startups to the world’s most valuable brands, rely on UserTesting to drive their customer experience strategies.

Brand value for this list is determined by brand revenues, including brand royalties, combined with brand strength, which incorporates brand investment, brand equity and brand performance. These companies in part are the most valuable brands because they not only continually strive to innovate in their respective markets, but also simultaneously strive to deliver customer experiences that build and maintain strong customer loyalty, satisfaction, and referrals. UserTesting provides these companies with the ability to quickly gather rich, customer insights that fuel their digital and customer experience strategies.

"Most valuable brands are in tune with their customers, consistently providing the products and services their customers desire–significantly influencing retention, satisfaction, and brand reputation," said Michelle Huff, Chief Marketing Officer at UserTesting. "UserTesting empowers organizations to operationalize and scale access to human insight–helping them to understand diverse customer perspectives and make more confident decisions. This process allows companies to essentially “co-create” products and experiences directly with their customers at a rapid speed required by businesses today. We are proud to support the UserTesting customers who are listed among the Top 100 Most Valuable Brands 2024."