When economic times are tough, it’s normal for organizations to look closely at the financial return on their investments. This poses a challenge for customer and user experience teams, as quantifying the ROI of a great experience can be a moving target. UserTesting’s Dave Kerry has developed ways to measure and document the financial benefits of implementing a human insight strategy within your organization. He’ll help you make the business case for your human insight budget, including:

• Making the research process more efficient
• Increasing the efficiency of product development
• Reducing support costs

Dave will share examples of real-world savings, and provide attendees with information to connect with him and his team to learn more.