Insights gathering has always been a core part of Home Chef’s culture, but it wasn’t always the collaborative and streamlined process it is today. Just two years ago, most research and insights work remained within team silos — that’s when creating a central insights team became a priority.

Join Carolina Gutierrez, Senior Manager of Product Insights at Home Chef, as she describes the lessons her team has learned in creating a central insight program for the organization. 

Discover valuable lessons, such as: 

• Bring all relevant voices to the table, and give the customer the best seat.
• Tell a story with your insights.
• Make sure you account for seasonality.
• Carve out time to connect the dots.