Design thinking and UserTesting
Significantly reduce product risk by leveraging the design thinking framework
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Free guide: Design thinking for product managers
Many professions use design thinking to understand rapid changes in a user’s context and continuously deliver ground-breaking solutions. The framework breaks complex processes into five non-linear stages: empathize, define, ideate, prototype, and test.
In this guide, learn how to apply each stage of the design thinking process to product development lifecycles. Discover how to leverage human insight via design thinking tools every step of the way to build better products and create value for users. This guide is great for product teams struggling with any of these common issues:
- No way to validate ideas or quickly get feedback from users
- Low adoption, engagement, or product usage
- Difficulty prioritizing initiatives
From wasted development cycles to epic product failures, many risks are involved when making decisions as a product team. Agile product teams are pressured to get results fast and work with fewer resources. Human-centered design thinking helps teams reduce risk and innovate faster by uncovering user challenges early in discovery and throughout development. Teams can vet concepts and prototypes before wasting precious development cycles.
Test early and often
If you’re one of the 45% of product managers who struggle to arrange feedback meetings with users, try user experience design thinking today to validate your work with users early and often. Create an interative culture that prioritizes improving over time.
Streamline a jagged development process with integrations like:
- Quantum Metric
- Qualtrics
- FuelCycle and more
Recruit rapidly
With streamlined recruitment, start testing faster and easier. Get started on projects rapidly with access to a global population. Bring continuous user discovery and learnings into the development process. With UserTesting, you can:
- Experience best-in-class recruitment in speed and quality
- Access niche audiences that were previously difficult to find
- Get insight from a sample that’s representative of a broad population
Reduce rework
Easily convince leaders and stakeholders of the importance of your initiative to get them on board. Serve up video-based insight right when stakeholders need it. Creating buy-in and alignment reduces rework and accelerates your time to market.
Usability testing design thinking
At Zendesk, user feedback serves as their design thinking toolkit. A variety of Zendesk product owners continuously leverage UserTesting’s Human Insight Platform to test prototypes and designs before going live. Among many outcomes, Zendesk has seen a 12% increase in annual recurring revenue.
User design thinking
When My Pup Powered by Purina prioritized engagement for their app, the goal was to give users a meaningful experience. After testing with the Human Insight Platform, the team realized they needed to redesign the app completely. After listening to customers, engagement rose 365%.
Customer design thinking
To personalize their digital experience, Burberry needed to know more about their audience. With UserTesting’s Human Insight Platform, the Burberry team was able to create a bespoke app experience, leading to a 200% increase in engagement and a 4.9 rating on the app store.