Who is my data controller?

UserTesting is your data controller in respect of all personal data collected from you by or on behalf of UserTesting. To the extent that a Study Creator requires that their Test Contributor(s) meets certain demographic criteria, we may share demographic criteria you provide to us with such Study Creator as an independent data controller.

To the extent that you provide personal data (e.g. audio or video recording) as part of a test (“Test”), we may receive personal data about you from Study Creators. In such case, that Study Creator is your data controller, and UserTesting acts as a data processor. In all cases, such sharing is related to your participation in their Test, such as sharing a video recording of your participation in a Test. Please note, we do not control how Study Creators use and share your information once they receive it. You will need to contact such Study Creator(s) directly for information about their privacy practices or to exercise rights you may have (including if you would like to opt-out of receiving future emails from a Study Creator).

What personal data do we collect and why? 

We collect information from you when you visit or participate in studies operated by us on the applicable digital user testing and customer experience measurement solution(s) (the “Platform”). 

We may also collect information about you from our customers who create studies or upload your data to such Platform(s) (“Study Creators”), including when you participate in studies operated by that Study Creator on the Platform. 

We may collect the following types of data from you: 

• Identity Data. This is information that helps us identify who you are, like your name and email address/userID.
• Contact Data. This is information that details how we can contact you, like your email address, telephone number or postal address.
• Survey Data. This is any information which you provide as part of a Test, which may include any information recorded in your survey responses, audio and video recordings and/or any information collected during screen recording, including behavioural data. Please note, all survey data is voluntary. You can always choose not to provide Survey Data, however, this may prevent you from participating in Tests if the Study Creator has required this.
• Observed Data. This is information about your online browsing behaviour on the Platform, including information about any devices or applications you have used to access our services (including the make, model and operating system, IP address, general location, browser type and mobile device identifiers) or information about how and when you used the Platform.
• Referral Data. This is information about how you were invited to participate in such Test
• Payment Data. This is information that you have provided in order to receive an incentive or payment (if applicable) for having completed a survey, including payment details
• Voluntary Data. This is any other information you provide to us voluntarily, for example demographic information provided through your contributor profile, or in correspondence between you and any UserTesting employee through any means of communications, including through email or other support means, or via our social media channels

Third parties

We may receive some information from you from Study Creators, as a processor for that Study Creator. In all cases, such sharing is related to your participation in their Test, such as sharing a video recording of your participation in a Test. Please note, we do not control how Study Creators use and share your information once they receive it. You will need to contact such Study Creators directly for information about their privacy practices or to exercise rights you may have (including if you would like to opt-out of receiving future emails from a Study Creator). We maintain an up-to-date list of sub-processors at https://usertesting.com/privacy-center/. These lists were last updated in February 2024. 

We treat your Test questions, responses and data as information that is private to you. We do not sell your survey data to third parties.

Additionally, your data may be shared with Imperium, LLC in order to verify the quality of the data provided to us. You may find more information about their own privacy practices in their privacy policy.

How do we use your data?

We may use the data we collect about you for a variety of purposes. European data protection legislation sets out specific “lawful bases” for processing personal data. The below sets out the basis under which we may process different information about you, and explains the purpose of that processing.

Automated Processing 

Some features within the Platform may automatically process your information or be used to make judgments about you or your experience or to make recommendations to Study Creators based on Observed Data and/or Study Data. Some of these features used artificial intelligence or machine learning. Specifically:

• If you agree to your audio being recorded as part of a Test, Study Creators may request that a written transcript of what you said be generated
• Study Creators may request automated analysis of any such transcript in connection with your other Test results, in order to analyse your comments, reviews or feedback to determine the overall sentiment of your experience during a Test, identify keywords that contributors use most frequently or identify common themes within the results of a Test
• Certain behavioural data such as excessive clicking or scrolling that are identified within your Study Data may be used to categorise moments within the user journey as “friction” in order to help Study Creators identify where you may have had difficulty interacting with websites or prototypes.