About the author

Steven Carr

Steven is a Marketing Content Strategist. When he’s not inserting oxford commas where they belong, you can find him shooting pool at a local dive or building killer playlists on Spotify.

All works by Steven Carr

Thick data and big data: why you need both to make user-conscious decisions

Making decisions can be difficult, especially when confronted with uncertainty. Nevertheless, business decision-makers are...

What are customer insights and why they’re important

Few things in business are more challenging than understanding the customers’ exact wants, needs...

Democratizing insights: how to scale user research throughout your organization

There’s a lot of talk about democratizing or scaling customer insights, but what does...

Why it’s time to test your TikTok ads

If you’re in your late 20s (or older), chances are you haven’t downloaded TikTok—but...

How customer feedback transforms abandoned shopping carts to purchases

There’s one major difference between in-store shopping and ecommerce that really transforms the experience—human...

Customer empathy: the new metric for success

If you take a moment to think about all the companies and brands you...

15 resources to boost your relevance and productivity during COVID-19

In just about every corner of the internet is a headline that tells you...

What is the empathy gap?

When it comes to creating a world-class customer experience, you need to mind the...

5 best practices for improving marketing campaigns during COVID-19

Let’s be honest, building marketing campaigns that resonate with your target audience isn’t easy...

Human understanding. Human experiences.