About the author

Stephanie Kong

Stephanie is a product marketer with over ten years of experience in brand and product marketing spanning the publishing, online advertising, consumer electronics, and SaaS enterprise products industries.

All works by Stephanie Kong

UserTesting success story: how Ryanair flies past the competition

When asked how they prefer to do vacation research, U.S. consumers are nearly unanimous...

5 reasons you should be testing your mobile experience

In 2015, Google announced what we have all probably long suspected: more searches are...

UserTesting success story: How 3D house printing startup New Story builds donor trust

‘Human insights’ has a different definition when it comes to the origin of New...

Relevance is the marketer’s new secret weapon

As a marketer myself, I’m aware of some of the challenges that face brands...

UserTesting success story: How Autotrader improves the car buying experience

With 14 million qualified buyers visiting their site each month, Autotrader is constantly looking...

UserTesting success story: Walmart Canada

Walmart has always operated on the philosophy of being focused on the needs of...

UserTesting success story: Code for America

Roughly 5 million adults in the U.S. are under community supervision at any given...

Avoid marketing snafus by constantly gathering customer insights

Dove has long extended its relevance, not to mention its product suite, through an...

Thrv and the jobs-to-be-done framework

As I started to look up “thrv,” the company whose founder would be speaking...

Human understanding. Human experiences.