As user expectations continue to soar, the teams responsible for creating exceptional product experiences are facing mounting challenges. Budget, resource, and time constraints are becoming more pronounced. As teams are tasked with doing more with less, and customers demand the best, it's clear that a change is needed. 

In this special extended webinar, we’ll take a deep dive into how empowering your entire organization to gather, analyze, and action user insights and feedback is an effective strategy. In this 90-minute session, we’ll share real-world examples, practical tips, and cover topics like:

• Why democratizing feedback is effective
• What to democratize, and what not to
• Problems you could run into and how to solve them
• How to use democratization to make the research function more strategic and respected 

Our guests, industry veterans Kate MacCabe and Charu Subramanian, the principals of Flywheel Strategy, bring a wealth of expertise and experience to the table. As advisors for numerous companies and practitioners in their own right, they offer a unique perspective and valuable insight.

Hosting the conversation will be Michael Mace, UserTesting’s VP of Market Strategy, who has worked closely with many companies that leverage this strategy successfully.