All works by Lija Hogan

5 questions to ask when assessing research priority, according to a Customer Experience Consultant

Whether your organization is large or small, one question we’ve heard again and again...

How to build a user persona for your business

A growing business is always concerned with the needs of its users. And creating...

Is your research team surfacing the ROI of customer empathy?

UX researchers often face the challenge of getting stakeholders excited about their findings and...

Remote research, faster: 10 strategies to make unmoderated testing even more efficient

In order to keep pace with the changing attitudes, needs, and behaviors of people...

Biometrics and customer experience (CX)

Creating great customer experiences in today’s world of multiple touchpoints and heightened customer expectations...

How to get honest feedback from your customers

People love to make other people happy. They want the people around them to...

Talking to real people, in real time: how to create scripts for Live Conversation

Talking with people in their own environments is the perfect way to gather information...

Why story matters in UX

This article is adapted from the book review "Story First for Engaging Experiences" on...

5 best practices for innovative UX research

Recently, I presented a talk, UX Research = UX Innovation , at the Forge...