Ki Arnould

Prime Day was Amazon's global shopping event on July 15, 2015, that offered more...

A lot of remote, qualitative testing is done on an individual level. However, it...

Imagine this scenario. You’ve just run a 5-person usability study on your e-commerce site...

“What do people want?” It’s a simple question... with a complicated answer: It depends...

The UX industry is all about making a better product—improving the apps and sites...

A fellow UX professional recently came to me with a fun story: Her boss...

Behind every great user experience is great user research. One way to get valuable...

Traditionally, UX researchers like myself have relied heavily on qualitative research methods to gather...