About the author

Hannah Alvarez

Hannah is a content manager, dedicated to helping marketers and designers build amazing experiences. In her free time, she likes making things and going on adventures.

All works by Hannah Alvarez

How to win friends and influence people with user-centered copywriting

Whether you’re writing marketing copy or UX copy, your goal is to get the...

Introducing Live Conversation: real-time human insight for better business decisions

From product managers and marketers to UX designers and researchers, everyone loves the insights...

The 2017 UX and User Research Industry Survey results are in!

Thousands of professionals shared their insights on UX and user research in this year's...

5 UX issues retailers still struggle with

UX research is on the rise. As companies invest more resources in creating better...

How user testing fits into agile development

Agile has become the go-to development methodology for organizations that want to reduce the...

If you’re only testing for usability, you’re missing the biggest pieces of the puzzle

When most people think of user testing, they think of testing a live product...

Why (and how) marketers should build empathy for their customers

Let’s be honest: empathy isn’t something most marketers spend a lot of time on...

Defining UX research objectives

Today’s post on UX research objectives is an excerpt from our eBook, The complete...

Consider these variables before you choose a UX research method

Do any of these statements sound familiar? “We have a new product idea; let’s...

Human understanding. Human experiences.