FLVC + UserTesting

The team set up a series of Live Conversation studies with prospective students, parents, and other stakeholders. The screener questions were designed to target specific participants from UserTesting’s panel, including freshmen and sophomores, and parents with students in high school or in their early college experiences.

These conversations uncovered what topics each group believed would be most valuable, what format would be most helpful to them, and which communication channels they would recommend in order to get the word out about Virtual College week.

The Virtual College Week team was able to turn the feedback from the research into actionable changes that made a difference to their desired outcomes. This inlcuded revising the session format and shortening the length of sessions from 60 minutes to 30 minutes. The fast feedback also uncovered new marketing channels for the event, which FLVC was able to leverage, leading to increased interaction and registration on the Virtual College Week site.