First impressions

First impressions happen quickly. Studies have found that it takes website visitors only 50 milliseconds, and they can have a long-lasting impact after a customer has interacted with your brand. Discover how you can influence your customers’ opinions in those critical first few seconds or minutes.

Use this template to better understand:

  - Initial thoughts about a product and why people respond a certain way

  - Reactions to pricing and why people respond the way they do

  - The strength of your messaging and images, App Store listings, CTAs, social media posts, and more

  - The reasoning behind low conversion rates

As always, it’s better to test early, and often. If following a standard development cycle consisting of research and planning, design, prototyping, development and staging, release, and maintenance, your first impression test should fall in the design stage. This should come after you’ve designed your product roadmap and completed competitive analysis, and before prototyping and development.

If you already have a launched product, this template is still applicable, and offers guidance on your next priority or project. And at the very least, you’ll have new knowledge of how your brand is perceived.