Keeping score: why and how you should benchmark your UX

UX research can uncover a variety of valuable insights that inform business and design decisions—and ultimately help you create a better experience for your users.

But how do you quantify user experience?

Benchmarking your UX enables you to validate your designs against business objectives, compare your product with your competitors, and track those results over time.

In this guide, you'll learn:

• Why UX benchmarking is so valuable
• Practical applications of UX benchmarking
• How to implement a competitive benchmarking strategy

This guide is for anyone who’s already conducting UX research but would like to add quantitative, trackable metrics to their results.