About the author

Amrit Bhachu

Amrit is a Principal Customer Experience Consultant at UserTesting (headquartered in EMEA) with over 15 years of experience as part of and leading UX research teams. He’s taken a keen interest in understanding user behaviour and helping businesses deliver success.

All works by Amrit Bhachu

Future-proof your UX research career

Involving UX research in organisations’ product development decisions is a vital component of creating...

How CX programs avoid getting defunded by translating their ROI

During a Forrester event, we heard anecdotally how customer experience (CX) programs are getting...

End bottlenecks: how human insight is changing research habits

This is part one of a series of blog posts where Amrit Bhachu, Sr...

Why organisations shouldn't rush their sustainability efforts

The issue of sustainability is increasingly gaining the attention of governments, businesses, and consumers...

How proactive qualitative research drives innovation and enriches quantitative data

Proactive qualitative research, or continuous insights, gives business teams the opportunity to deliver outputs...

How times of uncertainty shape the future of your business

We’ve heard the phrase “ we are in unprecedented times,” a lot over the...

Human understanding. Human experiences.