Retail and ecommerce

Technology

Amazon Seller Central + UserTesting

Watch how Amazon leverages insight from existing and potential customers to improve the seller experience

About the company

Amazon Seller Central is an online dashboard used by millions of third-party sellers to manage and list products on the Amazon marketplace. Within this dashboard, sellers manage inventory, advertise products, and open support cases.

Industry:  Retail and ecommerce,  Technology
Company Size:  Global
Role:  Executives,  Marketing,  Research
Customer Type:  B2B
Region:  North America

Get Started Now

Contact Sales
The value of understanding human insight is that it leads us to understand how dynamic our customer base truly is and how it evolves every day. It's never static. It requires us to keep evaluating our products, to see how we can make them better and more powerful for sellers.
Ryan Melcher - Director, Selling Partner Interfaces at Amazon
Ryan Melcher Director, Selling Partner Interfaces at Amazon
Quantitative research can only get at the ‘what.’ UserTesting really helps us understand the ‘why’ very quickly. That helps us make Seller Central profitable for sellers as well as enjoyable for buyers.
Ann Hsieh Head of Research, Principal at Amazon
Ann Hsieh Head of Research, Principal at Amazon

Related customer stories

  • Watch how Freeletics delivers digital fitness for everyone with fast feedback from UserTesting
    See Story
  • Customer Story Teaser Images. Images are used in the cards on the Customer Story Listing Page.
    Watch how Burberry improved their app experience and their development of personalized content
    See Story
  • Customer Story Teaser Images. Images are used in the cards on the Customer Story Listing Page.
    Read how Calm increased their research speed by 10x and developed the progress tracker for their wellness app
    See Story
  • Customer Story Teaser Images. Images are used in the cards on the Customer Story Listing Page.
    Check out how the Indeed Incubator validates early stage project ideas with potential job seekers
    See Story
© UserTesting 2024